Improving customer perception

Improving value perceptionWe were asked to programme manage a number of projects which looked at changing the perception of the client’s pricing by the consumer and how it compared to competitors.

Results were achieved through a number of clear messages around own label value, price comparisons, more compelling promotions, clearer price points, addition of a ‘value aisle’ and clearer in-store advertising. As a result of our programme, customer perception grew positively by 10% in just three weeks.

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